Boyner
Summer ’26 — VI
Two digital models, one desert hotel — and not a single real photo shoot.
Step 01
Digital Persona
Two digital models were created exclusively for the brand. Three-angle identity sheets guarantee the same face in every scene of the film and across all key visuals.
Step 02
Scene Design
A location true to the spirit of the season — a desert hotel in warm stone textures — was built digitally. Light, time of day and atmosphere were planned scene by scene; the collection pieces were dressed onto the personas.
Step 03
Film & Key Visual
The scenes were turned into cinematic video; the season's key visuals were produced from the same universe. With edit, color and sound design, the set was delivered as film + campaign stills.