TR

Raw
Motors

AI Automotive Film

Brand: Raw Motors — a studio concept.
Creative AI Production: RAW Dijital.
A driving story from city traffic to sunset country roads.

001 — Film
002
Pickup driving down a forest road
003
Sunset portrait of the driver
004
Raw Motors key visual — logo
Process — How We Made It

A grey pickup, one driver — a single escape from city to country.

Step 01

Concept & Character

We built a fictional brand universe for the automotive world: a vehicle designed for the brand and the female character behind the wheel. Car and driver keep the same identity in every frame.

The driver — sunset profile
Step 02

Road & Atmosphere

The story was planned across two worlds: headlight-lit city traffic and golden-hour countryside. The camera moves between in-car and wide shots to build the feeling of the drive.

Driver in city traffic — film still Pickup on a dirt road at sunset — film still
Step 03

Film & Key Visual

The scenes were turned into cinematic video, and a logo-locked key visual set was produced from the same universe. The film was delivered with edit, color and sound.

Final key visual — forest road at dusk