Sumone

AI Fashion Film Series

Brand: SUMONE.
Creative AI Production: RAW Dijital.
An absurd-calm film series set in retro office interiors.

001 — Film

002 — Film II

003 — Film III

Still from the main film — SUMONE logotype — 004

Process — How We Made It

Retro offices, sterile waiting rooms — an absurdist three-film series.

Step 01

Digital Persona

The series' lead was created for the brand: a three-angle identity sheet guarantees the same face and attitude across all three films.

Male persona — three-angle identity sheet

Step 02

Set & Story

Walnut-panelled retro offices and waiting rooms with luminous ceilings were built digitally. Each film is built around a single absurd-calm moment: a fabric test with a water gun, a handstand on a desk.

Step 03

Film Series

The scenes were cut into three separate social films; cold cinematic light and a minimal beige-navy wardrobe hold the series in a single world.