TR

Pazar
Yeri

AI Campaign Film

Brand: Pazar Yeri.
Creative AI Production: RAW Dijital.
A story that comes out of a box in a sunlit kitchen.

001 — Film
002
Character opening a box at the kitchen island
003
Character examining the object from the box
004
Costume sheet of the second character
Process — How We Made It

Two digital characters, one kitchen — a story that comes out of a box.

Step 01

Digital Persona

The campaign's characters were built with multi-angle identity sheets: close-up portrait, full-length front/back views and costume details. These sheets guarantee the same identity in every frame.

Multi-angle identity sheet of the male character
Step 02

Set Design

A modern home kitchen was built digitally — stone countertops, wide windows opening onto greenery; warm daylight and a natural, lived-in feel carry the campaign's intimate tone.

Kitchen scene — opening the box
Step 03

Film & Stills

The campaign film and stills were produced from the same universe; the set was delivered in crops made for social media formats.

Reel still