Spek
bank
One kitchen, one chef, one notification: "Your salary is in your account."
Step 01
Digital Persona
The film's chef is a synthetic face created exclusively for the brand. A three-angle identity sheet was produced; from dishwashing to service, every scene keeps the same identity, the same curly hair and the same expressive character.
Step 02
The Kitchen Universe
The story was staged like a real restaurant night: a narrow steam-filled kitchen corridor, open flame, steel counters and a dish sink. The light stayed dim, with warm-cool contrast; the texture of fatigue was kept intact.
Step 03
Film & End-Card
The night's turning point is the product itself: a salary notification landing on the phone. The scenes were cut into a 30-second commercial and delivered with a locked message-and-logo end card.
