TR

Raw
Energy

AI Commercial

Brand: Raw Energy — a studio concept.
Creative AI Production: RAW Dijital.
Countryside silence, a can of energy drink — and drift smoke.

001 — Film
002
The woman standing with her cows in the meadow
003
Hands gripping the can — close-up
004
Sports car drifting on the road
Process — How We Made It

A meadow, a grandmother, a can — and a sports car.

Step 01

Concept & Character

The commercial's world was built on contrast: an elderly woman grazing her cows under power lines, and her quiet countryside routine. Her face and costume keep the same identity in every scene.

The woman in the meadow, cows and power poles
Step 02

Product & Transformation

The branded can is the story's turning point: the drink changes hands and the quiet meadow snaps into a drift track. Product shots and action scenes stay in the same universe of grey sky and green grass.

Sports car passing on the road in the distance Drift smoke among the cows
Step 03

Film & End-Card

The scenes were cut into a 14-second social commercial, delivered with pacing, sound design and a logo-locked end card.

End card — logo