TR

Raw Fruit
Soda

AI Commercial

Brand: Raw Fruit Soda — a studio spec project.
Creative AI Production: RAW Dijital.
Gravity ends with the first sip — from the kitchen to fruit islands.

001 — Film
002
First sip from the can — close-up in window light
003
Character smiling in the wind — turquoise sky
004
Gliding over islands with fruit volcanoes
Process — How We Made It

One sip — and the kitchen ceiling is no longer a limit.

Step 01

Digital Persona

The film's character is a synthetic face created for the brand: red curly hair, freckles and a smile that never breaks. With a three-angle identity sheet, she keeps the same identity in every scene — from the kitchen to above the clouds.

Digital persona — three angles
Step 02

Product & World

The fictional soda brand's can was designed with a turquoise-orange lava pattern and fuchsia fruit icons; product shots and the fridge shelf were locked to the same palette. The moment she drinks, the rules change: the character breaks through the ceiling and rises into an archipelago of raspberry volcanoes and orange slices.

Can design — three angles Rising through the broken ceiling into the sky
Step 03

Film & Edit

The flight carries on with bubbles above a cloud forest and lands on a three-can shot in the fridge; the scenes were cut into a 34-second surreal commercial, delivered with color and sound design.

Flying above the cloud forest Three cans in the fridge